Impact of COVID-19 on the Seniors Housing Industry:Preliminary Results from a Study of Consumers

• Overall, the COVID-19 pandemic has had a negative impact on propensity to move to independent living and assisted living, although the largest decrease in the proportion of those very likely to move to independent living among all respondent groups was only 6 percentage points.  In fact, COVID-19 slightly increased the proportion of assisted living lead prospects who were very likely to move. The results suggest that the most serious or hottest prospects are still planning to move, but those who were less likely to move to begin with are delaying or tablingth e decision.
  
  
• Prior to the COVID-19 pandemic, prospects were more likely to take action with respect to their potential move to a retirement community.  Pre-COVID, a greater proportion of prospects were looking at information, visiting communities, talking with counselors, and contacting communities online. Currently, greater proportions of prospects are in the “thinking” stage or are in a holding pattern.
  
  
• Among those households who have considered moving to a retirement community within the past year, the majority of both prospectsand adult children.....

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Ken Notes:The report at the link is very beneficial to anyone in this sector.

We need to rethink senior housing. The boomers do not want to end up in the "homes" like our parents and grandparents. We need lifestyle opportunities with healthcare nearby, as well as dining, theatre, music, and other amenities for the living not the...