Are you struggling to produce pertinent posts during the pandemic? Here’s how to strike the right balance in the age of social distancing.
Audiences are overwhelmed with COVID-19 messaging, updates and posts.
Here’s how to stand out from the chaos and offer helpful, tasteful content:
1. Get a pulse check and innovate. “When COVID-19 happened, we created a taskforce to rejigger our planned content to make sure our social media campaigns weren’t tone-deaf,” says Amy Copperman, a senior content manager overseeing editorial and social media at Adobe Spark....
Here’s how to stand out from the chaos and offer helpful, tasteful content:
1. Get a pulse check and innovate. “When COVID-19 happened, we created a taskforce to rejigger our planned content to make sure our social media campaigns weren’t tone-deaf,” says Amy Copperman, a senior content manager overseeing editorial and social media at Adobe Spark....
2. Lead with empathy, and pay it forward. “Life has
changed, and people are grieving,” says Copperman. “It’s more important
than ever to show up with empathy and vulnerability in your business
communications and marketing.”...
3. Share good vibes and facts. Another approach is to share uplifting content. Amy Poehler’s Smart Girls organization, for example, uses Spark templates to share stories like this one on Instagram around kindness under the hashtag #quarantinekindness...
4. Beware of C-word burnout. “We’re all inundated with
COVID-related communications, and data is showing consumers are having a
negative reaction to it,” Copperman says. “So try to provide value
without specifically using the C-words when you can.”...
5. Build bonds, and show vulnerability. “Businesses that can connect more deeply with customers online are faring better,” says Copperman....
Ken Notes: Good read...
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- - Volume: 8 - WEEK: 28 Date: 7/9/2020 8:04:50 AM -