WEDC moves Global Trade Ventures online, giving Wisconsin companies an avenue to expand exports

The first virtual Global Trade Venture will connect companies in Wisconsin with potential partners in Germany.

MADISON, WI. July 9, 2020—As companies seek to grow their exports, in-person meetings are typically an essential feature of establishing relationships with customers and distributors in new markets. The Wisconsin Economic Development Corporation (WEDC) regularly leads half a dozen Global Trade Ventures to international markets each year, but with restrictions and uncertainty affecting international travel amid the global COVID-19 pandemic, WEDC made the decision to take its Global Trade Ventures online.
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