Parting Wisconsin is such sweet sorrow for Jelly Belly

Let us return to a gentler time, the early 1980s, when sugar was a good enough high for most of us. When Ronald Wilson Reagan brought Jelly Belly brand jelly beans into the White House.

With President Reagan’s tacit endorsement, the candy treat manufactured by the Herman Goelitz Candy Co., began a steady relationship with the Illinois native and the nation’s 40th president. At the same time, it saw its Jelly Belly sales soar...

...Fast forward to this week and Jelly Belly is in the midst of a liquidation sale at its retail store and warehouse in Pleasant Prairie, just over the Illinois border off Green Bay Road near Wisconsin Highway 165. The selloff began Monday after the company announced late last month a strategic change in its retail operations...