Wisconsin Center District hires Denver firm to help it secure naming-rights sponsor for convention center

The operators of the Wisconsin Center have hired Denver-based Impression Sports & Entertainment to help secure a naming-rights sponsor for the downtown Milwaukee convention center.

Marty Brooks, president and chief executive officer, told members of the Wisconsin Center District Board of Directors this morning an agreement with Impression Sports had been finalized last week Friday.

The firm is charged with finding a naming-rights sponsor for the Wisconsin Center and additional sponsorship opportunities for two other WCD-owned facilities, the Miller High Life Theatre and UW-Milwaukee Panther Arena.

WCD is searching for a new naming-rights sponsor of the Wisconsin Center as it is moving forward with a roughly $420 million project to more than double the size of the venue’s convention space....

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