Wisconsin unveils million-dollar ad campaign designed to lure millennials from Chicago

MILWAUKEE -- Wisconsin officials have launched a planned multi-million dollar advertising campaign to lure millennials from Chicago, but the marketing blitz is making some grumble.

Wisconsin Economic Development Corporation officials showed their ads and videos to reporters on Tuesday, January 9th. The officials said they want to change perceptions after research showed how young out-of-state residents viewed Wisconsin as beer, cheese and little else...

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WEDC launches $1 million advertising campaign in Chicago
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Wisconsin targets Chicago millennials in $1 million WEDC campaign
Wisconsin launches ad blitz to lure Chicago`s `disillusioned` millennials
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Ken Notes: I so wish we used priorities to fund our efforts. For example keeping grads in the state is FAR more important than telling millennials in Chicago that we are more than beer and cheese...