WEDC launches - Made in Wisconsin - logo program

MADISON — The Wisconsin Economic Development Corporation (WEDC) has launched a “Made In Wisconsin” program, offering companies an official logo to help market their products and show off their state pride.

“When we say a product is made in Wisconsin, that’s saying more than just where it was produced,” said Kelly Lietz, WEDC vice president of marketing. “It speaks to the attributes of the product itself. It’s a reflection of the quality of our natural resources and the honesty, hard work and innovative minds of our people.”

WEDC introduced the “In Wisconsin” brand in 2012 to provide a platform for marketing business opportunities and successes in the state. Companies regularly approached the organization to express their interest in using the “Made in Wisconsin” logo on their products. WEDC then worked with a small number of companies in a pilot program to develop the application process and logo options. ...

Ken Notes: I am confused I have long been a fan of the Something Special From Wisconsin program and Lois Federman worked her tail off to make it .... well Something Special From Wisconsin....

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