Business success during and after the pandemic

The COVID-19 pandemic hit almost all businesses hard, but it was especially disruptive to small businesses that were still putting down the strong roots needed to grow and thrive. In order to help these businesses, the Wisconsin Economic Development Corporation (WEDC) launched a “We’re All Innovating Contest” to put a spotlight on some of the impressive adaptations small businesses made during the pandemic. More than 230 winners were selected to share in $3 million worth of grants. The Milwaukee Business Journal presents highlights of a virtual conversation between Melissa Hughes, WEDC secretary and CEO, and some of the winning businesses....