WEDC helps preserve brewing tradition, enliven downtowns, and boost economies


WEDC helps preserve brewing tradition, enliven downtowns, and boost economies


A Community Development Investment Grant from WEDC helped turn a former Wells Fargo bank building into the home of Cool City Brewing in Two Rivers.

Brewing—a historic mainstay of Wisconsin’s economy—was enjoying a rebirth around the state when the pandemic bellied up to the bar.

Like other hospitality businesses, craft brewers struggled as people avoided gathering at their usual watering holes and restaurants. But Main Street Bounceback Grants helped many of Wisconsin’s small brewers keep their footing, emerge from the crisis, and tap into success.

In all, 37 breweries around the state—from Three Lakes to Janesville and New Richmond to Milwaukee—were awarded a total of $370,000 through the pandemic response grant program, which was designed to help business owners open or expand in vacant storefronts...


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- - Volume: 11 - WEEK: 9 Date: 3/2/2023 9:07:19 AM -