Wisconsin business leaders and UW–Madison push for new engineering building with latest campaign

Wisconsin business leaders and UW–Madison push for new engineering building with latest campaign

A letter signed by 40-plus business leaders from across Wisconsin details the urgent need to move the UW–Madison School of Engineering building project forward, highlighting the importance of engineers to the state’s economy and the opportunities to address unmet workforce needs. An updated facility would allow the university to admit hundreds more engineering students annually. Currently, the college can accept fewer than 20% of its applicants.

The University of Wisconsin–Madison, in partnership with business leaders and allies across the state, has launched a new campaign urging legislators to advance a new College of Engineering building. The new, state-of-the-art building promises to significantly boost engineering enrollment, which is essential for addressing Wisconsin’s critical workforce needs.

The campaign, which includes digital ads, social media, newspaper placements and a video spot, amplifies the messages of Wisconsin’s businesses about the need for more engineers and calls on policymakers to take action to move the project forward.

Many of Wisconsin’s top employers are calling for legislative action, including Johnson Controls, Kohler, Epic, American Family Insurance, Rockwell Automation and Plexus, as well as the Fox Cities Chamber of Commerce and the Greater Madison Chamber of Commerce — organizations dedicated to creating the best possible environment for economic growth and business success in Wisconsin.

Ken Notes: Please add WisconsinDevelopmment.com to the list. As a fiscal conservative, I have always held that the investment of our tax dollars should have a return on the investment. This project exemplifies this on every level. It also brings public private partnership and strong business community relationships to the table. This project is good for Wisconsin!

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- - Volume: 11 - WEEK: 45 Date: 11/8/2023 3:33:09 PM -