Wisconsin cheese goes global

In 1983, Wisconsin dairy farmers saw a need to come together and form an organization to help market their products, which earned Wisconsin a well-deserved reputation as America’s Dairyland. To get the job done, they agreed to use proceeds from the sale of milk to fund the marketing effort. Their foresight resulted in the nonprofit Wisconsin Milk Marketing Board, today known as the Dairy Farmers of Wisconsin.

For every 100 pounds of milk Wisconsin dairy farmers sell, 10 cents go to fund the Madison-based organization to promote the sale and consumption of dairy products. Another nickel goes to the National Dairy Promotion and Research Board to bolster market-building efforts nationally....