S&S Cycle is excited to announce that Charlie Hadayia Jr. has returned as our new Director of Business Development!


S&S Cycle is excited to announce that Charlie Hadayia Jr. has returned as our new Director of Business Development!


VIOLA, WI – July 8, 2024 – (Motor Sports NewsWire) – S&S Cycle, the leader in the v-twin aftermarket space, is excited to announce that Charlie Hadayia Jr. has returned to the Wisconsin-based company as their Director of Business Development. Hadayia returns to S&S, most recently from APG, where he was Senior Vice President of Supply Chain. Prior to that, he was with Tucker Rocky/Biker’s Choice and was first with S&S from 1998 – 2010, where he worked his way from a Tech position to Senior Manager of Racing and Customer Service before finally becoming the Director of Product Line.

Charlie brings with him a proven track record of driving growth and expansion, a quality that will undoubtedly contribute to S&S Cycle’s future success. During his tenure at Tucker/Biker’s Choice, Hadayia spearheaded numerous initiatives that significantly bolstered the company’s market presence and profitability. His strategic vision and keen understanding of market dynamics enabled Biker’s Choice to expand its product lines, improve customer satisfaction, and achieve remarkable growth...


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