Downtown business group to unveil new resource guide for 160+ biz owners

STEVENS POINT — Downtown business owners and entrepreneurs in Stevens Point will have a new tool to navigate the local business landscape, thanks to a soon-to-be-launched Downtown Resource Guide.

The guide, spearheaded by Chloe Kreuser, executive director of the Downtown Stevens Point Business Improvement District (BID), compiles critical information for business owners, including district boundaries, development resources, funding opportunities, and promotional tools.

Kreuser said the initiative was driven by repeated questions from local businesses on where to seek support...

...The BID is working with the Wisconsin Economic Development Corporation (WEDC) and Main Street America, a national network dedicated to supporting downtown districts. Kreuser said Stevens Point businesses can leverage geofencing data, which provides heat maps and traffic patterns to help identify areas needing activation and investment..